Program underwriting allows businesses and individuals to support WWPV, while also gaining access to our loyal and diverse listener through “sponsored messages.” These announcements identify the supporter and provide essential information about that business / individual, including their name, contact information, and a list of value neutral products / services. Announcements are limited to no more than 2 per hour, making these messages stand out. The students and staff at WWPV benefit greatly from your support, as underwriting funds help to quell the costs of daily operation.
What is Underwriting?
Underwriting is the non-commercial, radio form of advertising, and it is a way for stations such as ours to generate the minimal operating funds necessary for daily broadcast. Therefore, by underwriting with WWPV, you become an affiliate of our station, AND a proud sponsor!
What are the technicalities of Underwriting?
Underwriting consists of on-air mentions, approximately 30 – 40 seconds in length, that are either read live by a DJ or prerecorded and played on a cart. An underwriting on-air mention may include the following information:
- Name and Location of the Business
- Three Services that the Business Offers
- Phone Number and Hours of Operation of the Business
The above can include a menu list of items, value neutral descriptions, unique qualities of the business, trademark mottoes that normally accompany the business’ name, etc. Due to FCC regulations, an underwriting mention must follow this basic format and cannot include calls to action, comparative or qualitative descriptions, the promotion of free goods, or any prices.
- Underwriting is TAX DEDUCTIBLE!!
What is WWPV Underwriting Philosophy?
As a non-commercial, public radio station, WWPV relies on businesses like yours to sponsor our programming. In turn, we are completely dedicated to the community that supports us. As a part of this effort, we prefer to promote private, community, and grassroots businesses and organizations while avoiding national and corporate sponsorship.
We are working on our media kit and will post one soon.
Paul Stumpf, Station Manager
Station Manager of WWPV 92.5 FM